UX RESEARCH

Total Web Builders conducts comprehensive UX (User Experience) research to understand and enhance the usability, accessibility, and overall satisfaction of our digital products and services. Our UX research process encompasses a variety of methods and techniques aimed at gaining insights into user behavior, preferences, and pain points.

UX RESEARCH

  1. User Interviews: We engage with our target audience through structured interviews to gather qualitative data about their needs, expectations, and experiences with our products and services.
  2. Surveys and Questionnaires: We employ surveys and questionnaires to collect quantitative data on user demographics, usage patterns, and satisfaction levels, allowing us to identify trends and areas for improvement.
  3. Usability Testing: We conduct usability testing sessions where participants interact with our digital interfaces while verbalizing their thoughts and feedback. This helps us pinpoint usability issues and areas of confusion that may hinder the user experience.
  4. Heuristic Evaluation: We assess our digital products against established usability principles and best practices, identifying potential usability flaws and areas for optimization.
  5. Analytics and Heatmaps: We analyze user behavior data and heatmaps generated from website analytics tools to gain insights into user interactions, navigation patterns, and areas of interest or frustration.

By synthesizing insights from these research methods, Total Web Builders iteratively improves the user experience of our digital platforms, ensuring that they are intuitive, engaging, and user-friendly for our diverse audience.

Why you need a branded website

According to Siteefy, around 1.14 billion websites exist in the world, with 175 new websites created every minute (that’s three every second). This noisy and competitive space continues to grow, offering businesses a lucrative opportunity to grab the attention of a global audience.  And while you can quickly and easily start a social media profile to support your business and branding efforts, you should simply think of it as a stepping stone to your website.  Think about it: Your website is available 24/7 for both new and returning customers who want learn more about your brand or, better yet, convert and generate sales for your business.